Even in a globally connected world, people naturally seek to deepen their connections with the community immediately around them. Throughout the turmoil of recent years in the media business, local publishing has remained resilient compared to other segments of the newspaper business because the local information that is gathered and presented by quality local newspapers is credible, relevant, and not available from other sources. This has enabled local publishers to remain profitable by continuing to attract unique local advertising and charging for their content.
But while local newspapers across the world have bucked the trend of declining circulation that has afflicted national newspapers, the local segment has also reached a crucial tipping point. The consideration is no longer whether or not to "go digital", but how to implement it effectively and profitably with limited resources. Local publishers understand that they need to act now to retain the relevance of their brands as the go-to source for local community information, yet they fear cannibalizing their still-profitable print operations, and are not in a position to carry the extra costs and disruption of creating digital content.